Google Business Profile (GBP)
Google’s listing for a local business: identity, service area, categories, hours, photos, posts, and reviews. Formerly called Google My Business. For local search and AI recommendations alike, it is the highest-leverage single asset an agent controls.
The profile feeds the map pack directly and supplies much of the structured local evidence AI assistants rely on. When someone asks Google about a business, Google answers from the profile and its reviews too. Completeness, category accuracy, review volume and recency, response behavior, and posting activity all count.
The difference between having a profile and running one is the difference between existing and competing. Running one is a weekly discipline: every field complete, photos kept current, posts on a steady cadence, and every review answered. That is exactly the work our GBP management service takes over.